October 31, 2016 2 min read
For the second year in a row, Eileen Fisher stores have chosen LooHoo Wool Dryer Balls as a few of their favorite things.
LooHoos are part of the stores’ Resort 16 gift collection that hit shelves this month. Customers can purchase a trio of the dryer balls at any Eileen Fisher store or via Ecommerce through January 2017. Each set is beautifully packaged in bags crafted with white organic linen left on the Eileen Fisher sewing room floor and featuring a button closure.
Last year LooHoo filled an order of 360 for Eileen Fisher stores during the holidays; that number has already increased 60 percent this season. The partnership has LooHoo headquarters buzzing
“The Eileen Fisher company is one of the most phenomenal companies around,” says LooHoo founder Cyndi Prince. “What they do for women, girls and their employees, along with their transparency with their clothing line and commitment to sustainability within the fashion industry—I am so proud of our partnership and our shared mission to help the world tread a little lighter.”
Last year the Resort 15 offered a gifted selection that was limited to North America; this year the gift collection is available globally to include all of Eileen Fisher’s 49 U.S. retail stores, three Canadian stores, four stores in the United Kingdom and online at EileenFisher.com.
“Our buying and merchandising teams first heard about LooHoo after the company was awarded one of the Eileen Fisher Women’s Owned Business Grants in 2014,” says Eileen Fisher. “It was a great opportunity to support a woman-owned business and bring her great product to our customers. We felt that her product really aligned with our clothes and our sustainability message, and would provide our customers a great environmentally friendly solution for themselves or their friends.”
Cyndi Prince is the environmentally conscious proprietress behind LooHoo Wool Dryer Balls. She started making the domestic wool balls in 2010 as an alternative to toxic dryer sheets. In 2014, Princewas recipient of the Eileen Fisher Woman-Owned Business Grant, recognizing her commitment to positive social and environment impact.
After a 10-year career in interior and graphic design, Eileen Fisher founded the clothing line that bears her name in 1984. Today her clothing is sold in department stores and 52 Eileen Fisher stores in the United States and abroad. Fisher’s mission is to operate a business that supports human rights and sustainability.
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