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The LooHoo Story

How can LooHoo Wool Dryer Balls be related to your family's happiness?

Hello! I'm Cyndi Prince, the Founder & CEO of LooHoo.  
As a parent, I truly value health and wellness and know that when my family is healthy, they are happier. Like many moms, I'm careful not to expose my family to household cleaners that may contain toxic chemicals that can cause a serious illness. All cleaning products have natural alternatives that provide healthier options for our home environment. I am dedicated to educating myself in order to seek healthier products to protect the health and happiness of my family. 

I created LooHoo Wool Dryer Balls, and I have helped thousands of homes protect their family's health by providing a natural alternative to toxic dryer sheets.


Where did LooHoo begin?

When I became pregnant, I learned that children are more susceptible to toxic chemicals than adults.  I knew I wanted to create a healthy home environment for my child.  I started researching, and was determined to protect my family's health and choose safer non-toxic products for our home.


My quest for creating a healthier home began in the laundry room.
Since we would be doing A LOT more laundry with a new baby,
coupled with the fact that we chose to cloth diaper, I knew I needed to start there.  
The detergent I used for years was the first to go and was replaced with a
soap nuts detergent that was natural and organic.


Next, I looked at the clothes dryer and began researching dryer sheets.
I was shocked to learn about the harmful chemicals they contained and the
negative impact they have on our clothes and our dryer.  

Right then and there, I stopped using dryer sheets. 


I began the search for a natural alternative that would help soften our laundry and came across wool dryer balls. It felt like I was discovering the best-kept laundry secret! Wool dryer balls are made with only wool, which is all natural, sustainable, biodegradable and durable PLUS they soften our clothes and reduce our dry time.  It sounded too good to be true until I tested them for myself. They worked! Really, really well! Unfortunately, the wool balls I purchased didn't last long and started to unravel. 


Having a creative background that stems from a childhood fascination with all-things CRAFTY, I was determined to make my own. I visited a local farm, purchased some wool and got to work. Needless to say, they turned out disastrous!  So, I got some more wool and tried again, and again, and again… until I came up with a method that worked.  WooHoo, the first LooHoo!
Here are some of the first LooHoos.


The name LooHoo? Thanks to Dr. Seuss, my nickname was Cyndi LooHoo after the infamous Cindy Lou Who, the littlest of the Who's.


What makes LooHoo special?

When the company LooHoo was formed in 2010, I was determined to use only domestic wool in order to support American sheep farmers and the Farming Industry. (Can you tell I grew up on a farm?  Hello, North Buxton, Ontario!). I also wanted LooHoo to help support the local economy. Less than 100 miles from our headquarters in Camden, Maine, is a historic wool mill where we get all of our wool.
LooHoos are Made in Maine, USA with 100% domestic wool.



Where have we seen LooHoos?

LooHoos are sold in over 300 retail outlets throughout the U.S. and Canada including select Whole Foods Markets.

In 2014, LooHoo was selected to receive the U.S. Small Business Administration’s Home-Based Business Champion Award for Maine and New England and was a recipient of the Eileen Fisher Woman-Owned Business Grant.

SPANX by Sara Blakely chose LooHoo as the "Leg Up" promotion winner and featured entrepreneur in 2013.


Why we do what we do.

At LooHoo, our commitment is to the health of families and the environment, which is why we want to help you create a natural, healthier home.

Are you ready to make doing laundry more healthy, safe and fun? Great!
Click here and pick your pack of LooHoos to add to your laundry routine today.


Our healthy, happy family: Scott,Graham and me