We're so grateful that Lindsey from ezpz shared her story below about how she made mealtime with her three boys less stressful and more fun.
My name is Lindsey Laurain and I am the founder of ezpz. I’m a wife and working mom to three wonderful, wild boys who serve as my inspiration, my in-home product testers and my ezpz models.
I never imagined I would leave corporate America and become a mom entrepreneur, but so far the journey has been phenomenal. The ezpz mission is to make mealtime less about mess and stress so you can keep it focused on what’s important – family. Everyday I am inspired by community, positivity and giving back. Brad (my husband) came up with the idea last March SO we have moved extremely quickly. I have never been happier and pinch myself everyday.
How it All Began...
Our life was pretty chaotic, especially at mealtime, and my husband and I were fed up with the messiness and cleanup time dedicated to each meal. One night (in the midst of his frustration) my husband said, "Someone needs to create something kids can't toss or throw at meals!" The next day I hopped online and, low and behold, nothing existed. From that day on I was committed to bringing the product to life, with the goal to make meals with kids ezpz – and that is how the Happy Mat came to be!
My husband and I have quit our jobs to focus on ezpz full time. I work A LOT but (thankfully!) love every second. I also have chosen to create a talented team that is like family; they really are the smart ones behind the scenes.
Our flagship offering is the Happy Mat, and we are dedicated to getting the Happy Mat on as many tables as possible. That said; we are also focused on innovation and have launched the Snack Mat and Happy Bowl. We know there are so many opportunities for innovation within the space, and we have started the design process on a travel mat and craft / play mat. Along with innovation there is also so much other opportunity! One campaign we are really proud of is our Changing the Face of Beauty campaign; our World Down Syndrome post went viral! Along with revolutionizing the feeding industry we are also determined to make a difference. :) I never thought I would be a mom entrepreneur; follow your dreams! More detailed information in regard our journey can be found here http://www.ezpzfun.com/the-journey/.
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