Greater Giving

November 04, 2020 3 min read

Greater Giving

By Catherine Risling


This year, Cyndi Prince is approaching gift giving in a conscious way. She wants to be mindful of her spending and the retailers she supports.


So this got her thinking: How can I directly support Black-owned businesses? Can I do all of my holiday shopping and create a guide for our community that features Black-owned businesses in the U.S.?


Lucky for us, she’s answered yes with a curated list that checks off both. While some artisans focus on organic and local sourcing, others have a deeper message intended to lift up those striving to break down barriers.


“Black business owners face disproportionately more challenges than other business owners,” says Cyndi, proprietress of LooHoo Wool Dryer Balls. “When we choose to shop at Black-owned businesses, we’re voting with our dollars and helping to close that wealth gap. I hope that especially during this holiday season, consumers will choose to be intentional and support Black businesses and know that it helps strengthen communities.”


Cyndi says she is proud to add LooHoo to the list.


“As a Black woman, the courage and resiliency that I inherited from my ancestors has helped me grow a successful business the last 10 years,” Cyndi says. “I’m inspired by the Black businesswomen who came before me and I hope this gift guide encourages the next generation of Black entrepreneurs.”


This season, consider buying from at least one Black-owned business for your holiday gifts though we suggest you consider purchasing the majority of gifts (if not all) from Black-owned businesses.


Gift Guide 2020

For the Self-Care Enthusiast


Brown & Coconut

Why Buy: Plant-based skincare line addresses acne and other sensitivities


Eu’Genia Shea

Why Buy: 15 percent of profits donated to educational fund for female workers in Ghana


Motherland Essentials

Why Buy: All-natural skincare line is dedicated to affordability


Organic Bath Co.

Why Buy: “Clean, not complicated” items made with ethically sourced, certified organic ingredients


Soap Distillery

Why Buy: Fun soaps, scrubs, oils and more scented like cocktails



For the Well-Read

 “Farming While Black” by Leah Penniman

Why Buy: 100 percent of proceeds donated to Black farmers


“Going Home with Daddy” by Kelly Starling Lyons, illustrator Daniel Minter

Why Buy: This 2020 Caldecott winner explores the power of history, family traditions


“Wild Interiors” by Hilton Carter

Why Buy: A pictorial feast for anyone interested in styling their home with plants


For the Foodie

Auntie Elsie’s

Why Buy: Ingredients for these oatmeal crisps are organic, locally sourced


Rwanda Bean Coffee

Why Buy: Beans that give back—half of all profits donated to coffee farmers


Sheer Ambrosia Bakery

Why Buy: Baklava of the Month Club—need we say more?


For the Accessorize



Akakpo & Co.

Why Buy: Symbolic jewelry, home goods with something to say


Black Pearl Creations

Why Buy: Unique scarves from a cancer survivor who dared to dream big



A Few Wood Men

Why Buy: Watchmaker provides sounding board for Black men striving to break down barriers


For the Organizer

Alter Planning Co.

Why Buy: Planners made with sustainably sourced paper, printed and bound in the USA


Under the Sunlight

Why Buy: Cards, notebooks, calendar and more remind us to live a purposeful life


For the Botanist


The Zen Succulent

Why Buy: Unique plants, stands get the creative juices stirring



Why Buy: Every order plants one tree through non-profit One Tree Planted


For the Pet Lover

leash wall copy.jpg

House Dogge

Why Buy: Sustainable leashes, collars and more are nontoxic and easy to care for


Ava's Pet Palace

Why Buy: 100% organic pet treats started by an 8-year kidpreneur


Scotch and Tea

Why Buy: Handmade dog collars,bandanas and adorable matching face masks



For the Card Carrier

Brilliant or BS?

Why Buy: Card game delivers belly-aching laughs for the whole family


affirmation cards

I Am & Co.

Why Buy: Artful deck of cards delivers daily affirmations with amazing energy


For the Home Decorator


All Very Goods

Why Buy: Vibrant prints, cards and bandanas serve as visual metaphors for the artist’s African American history


Renita Fox Printable Family Portrait African American Family image 6

LouLou Art Studio

Why Buy: Even Oprah has taken notice of this painting shop with colorful handmade designs


For Everyone on Your List


Why Buy: Marketplace of all-natural products by all-Black artisans has everything from beauty and skincare products to items for pets and home


LooHoo Wool Dryer Balls

Why Buy: Natural way to soften clothes, save energy and support U.S. Farming Industry

1 Response

Lydia Hannibal WhiteSpunner
Lydia Hannibal WhiteSpunner

January 22, 2021

I’m looking forward to exploring these shops.

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