This year, Cyndi Prince is approaching gift giving in a conscious way. She wants to be mindful of her spending and the retailers she supports.
So this got her thinking: How can I directly support Black-owned businesses? Can I do all of my holiday shopping and create a guide for our community that features Black-owned businesses in the U.S.?
Lucky for us, she’s answered yes with a curated list that checks off both. While some artisans focus on organic and local sourcing, others have a deeper message intended to lift up those striving to break down barriers.
“Black business owners face disproportionately more challenges than other business owners,” says Cyndi, proprietress of LooHoo Wool Dryer Balls. “When we choose to shop at Black-owned businesses, we’re voting with our dollars and helping to close that wealth gap. I hope that especially during this holiday season, consumers will choose to be intentional and support Black businesses and know that it helps strengthen communities.”
Cyndi says she is proud to add LooHoo to the list.
“As a Black woman, the courage and resiliency that I inherited from my ancestors has helped me grow a successful business the last 10 years,” Cyndi says. “I’m inspired by the Black businesswomen who came before me and I hope this gift guide encourages the next generation of Black entrepreneurs.”
This season, consider buying from at least one Black-owned business for your holiday gifts though we suggest you consider purchasing the majority of gifts (if not all) from Black-owned businesses.
Gift Guide 2020
For the Self-Care Enthusiast
Brown & Coconut
Why Buy: Plant-based skincare line addresses acne and other sensitivities