YAYA Organics: The Story of 3 Moms on a Mission

My mother, Alex, and I realized we could not ignore the tick problem anymore. It was spring 2014 and I (Rebecca) was hanging out at my mother’s house with my 9-month-old son, David. We were planning to get some fresh air outside when we paused.

 

 

 

Ticks were everywhere in our New Hampshire backyards and not going anywhere. In fact, they seemed to be getting worse every year. Our favorite spring activities like gardening and walking through the backwoods were becoming a real concern. David was crawling around and exploring and we had to be honest that we were very hesitant about him exploring outside on the grass, where deer ticks (the size of a grain of sand) were waiting.

 

I felt an intense responsibility as a mother to do something about it, and to avoid the toxic chemical repellents like DEET and permethrin. So it was only natural to make our own. We decided it had to fit these criteria: 1. Highly effective in repelling ticks. 2. 100% natural ingredients. 3. Smells good.

 

My mother and I carefully researched university studies, essential oil encyclopedias, online blogs and various resources to determine which essential oils repel ticks most effectively. Soon we were testing our repellents in our backyard that led to a fantastic formula with natural oils of cedar, peppermint, geranium and rosemary, to name a few. We felt liberated.

 

Friends and family performed more field testing for us, and before long we were sourcing bulk quantities, designing labels, bottling and selling our product to local garden centers, grocery stores and pet stores (it works for dogs, too!). Naturopathic doctors, chiropractors and alternative medical centers immediately saw the value in our product as well. The phone was ringing off the hook.

 

The reaction to Tick Ban was exciting and continues to be. YAYA Organics products are now available in several hundred stores throughout New England, and recently in select Whole Foods Markets. We also sell nationwide through Amazon.com and our e-commerce website www.yayaorganics.com.

It’s been a fun, challenging and rewarding journey. However, the real success is knowing that we’re making a difference in the lives of other health-conscious families who also value purity and peace of mind. We love meeting our customers face to face, especially other moms who really appreciate how liberating Tick Ban has been for their families (and dogs).

 

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In 2015, Alex and Rebecca joined with partner Valeria and continue to carry forward their mission to create high-quality pure, nontoxic and truly effective products that are organic whenever possible.

 

“Val” is also a mother (of three girls) and fits right into the YAYA family. We now have a line of certified organic face oils called VIVA, which is like superfood for your skin to hydrate, beautify and nourish, and a line of powerful and pure natural deodorants, (aluminum-free) that deliver gym-tested results to the toughest critics. And don’t let me forget Tick Ban’s counterpart, Squito Ban, our all-natural mosquito and black fly repellent featuring clove, cedar and citronella that is worth its weight in gold around the campfire or a backyard gathering for dinner. All of our products are made in-house with strict quality control and the artisan touch of small batches.

 

 

Here at YAYA we are three passionate and conscientious mothers who want the best for our families so we only make products we would want to use every day. We have embraced the nontoxic and natural/organic lifestyle and decided to create products where we saw a real need in the marketplace.

 

“Working with YAYA Organics is rewarding,” says Alex, co-founder and grandmother (“Nana” to little David, and now Noah). “We all really enjoy what we’re doing and always strive to be better. At YAYA, there is a culture of honesty and transparency that is refreshing. Even when there’s obstacles, which there always will be, it helps us to reaffirm our mission and stay true to our values, as ethical businesswomen, and as moms who care.”

 

 

 

 

 

Visit our Facebook page from May 10 - May 12, 2017 to enter a giveaway for Yaya Organic Products plus LooHoos.


56 Comments

julie
julie

May 11, 2017

sweet orange sounds good!!

Melinda Singr
Melinda Singr

May 11, 2017

Patchouli Rose

Kaitlin Krieger
Kaitlin Krieger

May 11, 2017

Lavender Mint

Marygrace
Marygrace

May 11, 2017

I would like to try Patchouli Rose

Catherine Lenarski
Catherine Lenarski

May 11, 2017

I would love to try Forest Fresh Natural Deodorant.

Jaclyn
Jaclyn

May 10, 2017

Lavender mint must be heavenly

Melanie Johnson
Melanie Johnson

May 10, 2017

The scent Sweet Orange Ylang Ylang!! would be the one I would like to try. It sounds great.

Shawna Suzuki
Shawna Suzuki

May 10, 2017

Patchouli Rose! I love anything Patchouli.

kim Bakos
kim Bakos

May 10, 2017

I’d love to try the lavender mint!

Holly Boland
Holly Boland

May 10, 2017

They all sound amazing but I would especially like to try Sweet Orange Ylang Ylang Natural Deodorant.

Sarah
Sarah

May 10, 2017

I would love to try the sweet orange ylang ylang!

Christy Howe
Christy Howe

May 10, 2017

Would love to try Sweet Orange Ylang Ylang

Kelly
Kelly

May 10, 2017

Sweet Orange Ylang Ylang!!

Erica Lessard
Erica Lessard

May 10, 2017

Would love to try Sweet Orange Ylang Ylang deodorant. They all sound great!

Julie D'Alessandro
Julie D'Alessandro

May 10, 2017

Sweet Orange Ylang Ylang

MsLouis
MsLouis

May 10, 2017

Never used the deodorants before but, Sweet Orange sounds like it smells REALLY good.

Liana
Liana

May 10, 2017

I would love to try the Lavender Mint

Jennifer Essad
Jennifer Essad

May 10, 2017

wearing the Lavender Mint would be pleasing and probably soothing! thanks for this wonderful chance to enter

Kristina Ziegler
Kristina Ziegler

May 10, 2017

My favourite deodorant is Lavender Mint!

Cindy R
Cindy R

May 10, 2017

Lavender mint

Jessica
Jessica

May 10, 2017

I have yet to try the deodorant, but I’m sure I’d love the lavender mint!

Jenni Sewell
Jenni Sewell

May 10, 2017

What awesome products!! We are still making the switch to everything natural, moreso me than my partner (he’s a tough one to budge), but I do my best! My favorite deodorant scent would definitely be Patchouli Rose.

Donna Weiss
Donna Weiss

May 10, 2017

Would love to try the orange yang ylang! Lavender mint sounds amazing!

DA Levin
DA Levin

May 10, 2017

Lavender Mint sounds fantastic, relaxing and energizing

Jeri Eroh
Jeri Eroh

May 10, 2017

The Patchouli Rose sounds amazing! I’d love to try it!!

Jessica Lehmann
Jessica Lehmann

May 10, 2017

I would like to try the Sweet Orange and Ylang Ylang but I also think that Lavender and Mint sounds soothing and refreshing!

Robyn Theese
Robyn Theese

May 10, 2017

patchouli rose, would be top choice

jd
jd

May 10, 2017

lavendar mint

Barbara Pacific
Barbara Pacific

May 10, 2017

My grandson is allergic to bug bites I would love to try these products

Kenia
Kenia

May 10, 2017

Lavender mint <3

Amanda S
Amanda S

May 10, 2017

Lavender mint!

STEPHEN JONES
STEPHEN JONES

May 10, 2017

FOREST FRESH SCENT

Annadeene
Annadeene

May 10, 2017

Lavender mint! Really anxious to play outside with comfort of a good tick spray.

Pamela Murphy
Pamela Murphy

May 10, 2017

Patchouli Rose would be my favorite ?

Alyssandra Church
Alyssandra Church

May 10, 2017

Lavender mint sounds lovely

Danna Bowman
Danna Bowman

May 10, 2017

Forest Fresh but all 4 sound Very refreshing

Christina morris mamalakis-McKenzie
Christina morris mamalakis-McKenzie

May 10, 2017

This is great information. The products all sound amazing! I want to try them all now. The deodorant scents all sound amazing. Patchouli rose sounds so unique.

Phyllis Profitt
Phyllis Profitt

May 10, 2017

My previous comment is supposed to be Lavender Mint. Auto correct… Sorry for mistake.

Heather joy
Heather joy

May 10, 2017

Sweet orange

Phyllis Profitt
Phyllis Profitt

May 10, 2017

Lavender Mist would probably be my favorite.

Barbara Mayes
Barbara Mayes

May 10, 2017

OMG!! Patchouli Rose would be my first choice!! I love anything with patchouli in it!! it’s just one of those scents I adore!

Michelle Stice
Michelle Stice

May 10, 2017

Lavender Mint would be my choice of deodorant !

Tricia
Tricia

May 10, 2017

Lavender mint is my favorite!

Kayla Sheehan
Kayla Sheehan

May 10, 2017

I’d love to try the sweet orange ylang ylang, but patchouli rose sounds amazing too!

Helle Thorup
Helle Thorup

May 10, 2017

Sweet Orange Ylang Ylang sounds amazing!

Amanda B5
Amanda B5

May 10, 2017

Lavender mint sounds like it would smell great!

KelseyS
KelseyS

May 10, 2017

Lavender Mint sounds like it would be a great scent. Although, anything lavender I love!

Veronica Iris
Veronica Iris

May 10, 2017

Lavender Mint sounds amazing!

Heather w
Heather w

May 10, 2017

Never heard of Yaya before but always looking gor great natural products. Would love to try the forest fresh!

Amanda Rinehart
Amanda Rinehart

May 10, 2017

Sweet Orange ylang-ylang sounds amazing!

Shannon king
Shannon king

May 10, 2017

I would love to try any of those but the Lavender Mint would be my first choice

Jill Hanson
Jill Hanson

May 10, 2017

All the scents sound nice, I would choose the Lavender Mint first.

Tiffany Helean
Tiffany Helean

May 10, 2017

Lavender mint

Sara sweatman
Sara sweatman

May 10, 2017

Patchouli rose

Janet Adams
Janet Adams

May 10, 2017

The Rose one would smell amazing !

Heather Robbins
Heather Robbins

May 10, 2017

Forest Fresh

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